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Marketing Resources

Marketing Resources

  • BSA Marketing Toolbox Web Site – (www.marketing.scouting.org)  – This is the new marketing tool box site , you will find everything from stationary templates to posters, just download and print!
  • BSA Brand Identity Guide – Use this guide to review your current council stationary and proper logo use.
  • Marketing Best Practice Portal – See the left side after logging into myscouting.org
  • Regional Marketing Committee – Each Area has a Marketing VP that can be contacted to get guidance on marketing for your council. Area 2’s VP of Marketing is Brian McAuliff – brianm@bri-tech.com
  • Intracouncil  Marketing Efforts– Team up with a neighboring council for mass media exposure, especially where markets are shared. Here are some Ideas:
    • Share Cost of Billboard Signs and Mass Media
    • Synchronize popcorn sales date, work with chain of stores so people know to look for Scouts.
    • Publicize Scouting for Food Together
    • Mass Media Membership Drive

NEXT -> CLICK HERE to view our Marketing Sandbox which contains marketing ideas and concepts

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